As the battle for top diva of 2011 continues between pop princess Britney Spears and her counterpart Lady Gaga, it appears that both ladies have sanctioned renowned music video director Jonas Akerlund into the fray.
The Swedish director has landed his hand to both the debut music videos of the singers forthcoming albums.
In January Spears took to her twitter page and revealed that she was working with Akerlund and that the video was going to be a dance phenomenal. “Dance, dance, and more dance. Getting ready to shoot the video for HIAM (Hold It Against Me) this week with Jonas Akerlund”, Spears tweeted.
On day one of the shoot for the video she cited again on her twitter page that this was going to be one of the best videos she has ever done.
Now in the latest details to emerge about Gaga’s music video for “Born This Way” is that the singer has once again hooked up with long time contributor Akerlund on the video for her song too. The hush-hush video is said to have been shot in Gaga’s hometown of New York, over a period of four days. Apparently the video pays a lot of homage to the gay community, which will only be fitting since the lyrics of the song focus of equality.
Akerlund is best know for directing the video for Madonna’s “Ray of Light”, which went on to clinch a record breaking 7 MTV Music Video Awards – including Video Of The Year – in 1998. Recently he directed the critically acclaimed video for Gaga’s “Telephone”.
Spears today revealed that her video will make its debut on Thursday, 17 February. The video will get its world premiere on MTV, just before a new episode of Jersey Shore, while simultaneously showing on MTV.Com . “Feb. 17th…9:56 PM…MTV….The WORLD PREMIERE of the Hold It Against Me video…directed by Jonas Akerlund”, Spears tweeted on Tuesday.
To get fans excited for the premiere Spears has been revealing short teasers of the video since Thursday and has promised to disclose 14 previews in total by the time the video debut. To date the singer has released five clips. Spears seventh studio album titled “Femme Fatale” has been pushed back to a 29 March release from the originally planned 15 March release date.
Moreover, Gaga announced yesterday that the world will finally get to hear her much anticipated freshman single “Born This Way” on Friday, and not on Sunday as originally intended. “Can’t wait any longer, single coming Friday”, Gaga tweeted.