It seems that while we were caught up over who will be the top diva of 2011 between Lady Gaga and Britney Spears, we might have underestimated the potential of another diva in the form of Jennifer Lopez.
‘Jenny From the Block’ in back on top of the world after her down period and it’s all thanks to the power of American Idol. Yes, it appears that the show not only puts aspiring artists on the map, but also propels pooped out artists back on the map.
Let’s be honest in recent years J.Lo has sort of blended into the background. It wasn’t until it was announced late last year that she will be part of the new panel of judges on American Idol that we started to get fixated with her all over again. All of a sudden she started to make better music again. J.Lo’s new found role on American Idol coincided with the release of a new single accompanied by an exquisitely-executed music video.
Just minutes before American Idol’s wild card results were made known on Thursday, J.Lo stole the show with the debut of the music video for her new song “On the Floor”. The video brought us back the big-haired, long luscious legs and glitzy J.Lo we loved years ago.
J.Lo makes a couple of bold statements with the party-themed video. She’s saying I’m not just a mama, I’m a hot mama. I might be a 41-year old, but I still know how to get down and have fun.
The singer is also claiming her hallmark in the fashion world. She’s saying while Lady Gaga and Rihanna are dominating the fashion scene at the moment, I was here first and I’m still in it.
In the video, J.Lo switches from a gold high collar and leaves gown, to a crystal bodysuit as well as just a bikini bra in one scene, while pairing those looks with gold gladiator heels and big chandelier earrings and dangling lazily on a coach like the queen she is in one cut.
The video has been getting plenty of viral love. In just four days, the video has acquired more than 15 million views of YouTube, surpassing Gaga’s “Born This Way” (13+ million views), which debuted 3 days earlier, along the way.
The song serves as the first single to be taken off J.Lo’s seventh studio album “Love?”, under her new record label, Island Def Jam, after ending her ten-year partnership with Epic Records. The album is scheduled for a April 19 release date.
The song is very up-beat and has all the right flavours of a memorable latin dance hit. The song features rapper Pitbull, which is a really good move on J.Lo’s part. After all in the last year, the rapper has managed to introduce one latina pop star into the dungeons of dance music – Enrique Iglesias with “I like It” – and earn one R&B singer the title of the ‘comeback kid’ of 2010 with a dance tune – Usher with “DJ Got Us Fallin’ In Love”. The song was co-written and produced by RedOne.
“On The Floor” is currently NO.1 on iTunes and debuted at NO.9 on the Billboard Hot 100, making it J.Lo’s first top 10 charting song since the 2003 “All I Have”.