Just five days after the release of her “Born This Way” music video, Lady Gaga has created yet another viral phenomenon. As of now the sensational video has acquired more than 9.4 million views on YouTube.
It comes as no surprise since Gaga delivers on the video – no pun intended. The almost eight-minute long video is a pop culture aura, a feast for the eyes, a fashion parade and a dance spectacle.
What makes the video even more fantastical is that Gaga tackles a very serious issue in a fun manner. Amid the frenzy at G.O.A.T (Government Owned Alien Territory in Space) Gaga delivers her important message of gender equality. As she narrates this is the birth of a new race, a race that will have no prejudice or judgment but boundless freedom you can’t argue that you’re witnessing the spawn of a new human race. The message is further decoded with the use of the inverted pink triangle seen throughout the video, a symbol of gay rights.
After the lengthy introduction, Gaga appears in a bikini and as the song kicks off with the words “It doesn’t matter if you love him, of capital H-I-M”, what follows will leave you begging for more. Gaga engages in a binding orgy scene, dance around in her underwear and ramble with her Zombie lover Rico in a Thierry Mugler tuxedo.
As she has done prior, Gaga again tribute late fashion designer Alexander McQueen. It’s vividly clear in the beginning of the video when she is giving birth that the scene was strongly influenced by McQueen’s final collection, which featured feathers, mock scales and faux wings.
Towards the end of the video the singer tributes yet another legend, this time Michael Jackson as she emerges from a dark alley, sporting white gloves, which can be seen as her impression of MJ in the “Billie Jean” video.
In true Gaga style, she close the video with a bit of humour. As her way of recognising the “Express Yourself” comparison to her song, Gaga pays homage to Madonna by mimicking her iconic front teeth gap